Project


The focus on the olive grove sector is absolutely vital for the future of our country and the reaffirmation of the intervention area of this project and Portugal.

In this logic, it is essential to create a set of conditions and support mechanisms that translate into gains in competitiveness for the sector and the economy in general, particularly in facilitating the matching between supply and demand, seeking to:
- Answer the demand needs
- Ensure high levels of reliability and regularity in the relationship Demand versus Supply
- Diversify and increase potential and efficiency of flow processes

Given the enormous complexity scenario, it is essential to enhance the endogenous product, likely inimitable, create mechanisms that enhance the aggregation of producers, making its products more visible and accessible to end users and simultaneously reduce the contextual costs related to its distribution.

Because of its landscape, territorial and edapho-climatic conditions, this area has a strong tradition of producing regional quality with a high potential for promotion and development of rural areas.

The integrated olive oil promotion, possibly complemented by landscape and cultural wealth, will certainly contribute to the integrated promotion of the area.

Thus, both for its endogeneity, installed potential, territorial transversality or differentiation, the selected product as a target in this project is the olive grove in an organic farming method, increasingly sought by informed and demanding consumers, food quality and food safety, as seen by many in a holistic manner in particular in Central and Northern Europe, this production method has been increasingly imposing itself.

The organic farming method is positively answering both the demands of consumers as well as the environment and biodiversity preservation, deeply respecting the knowledge of farmers and the future of the Land, using compatible techniques and products with an economically viable agriculture and obtaining quality products.

However, in the future, we intend that this methodology will be disseminated to other products and areas.

OPERATIONAL GOALS
Based on the defined strategic goals, we defined the following operational goals:
-Encourage and support small and medium-sized regional producers in cooperation networks, allowing on the one hand to gain scale and consequent bargaining power, on the other hand to develop a joint purchasing strategy to rationalize its costs;
- Add and motivate producers to produce qualified/ certified products and sustainable production methods;
- Create conditions of excellence for production logistics reinforcing the competitive ability of the market players;
- Develop an e-market place that supports getting the product on the market on competitive terms, increasing the bargaining power of small-scale promoters;
- Promote entrepreneurship, especially among young people, both in the olive cultivation activity as others which support the first;
- Identify new markets and define dissemination and penetration strategies.

STRATEGIC GOALS:
The project AGRILOGIS has been structured with an intention to promote and leverage the competitive ability of the olive grove sector within the intervention territory, through the promotion of production, operational, organizational and commercialization conditions that enable:
- The “fair value" products’ sale.
- Adding value to the reference products in order to effectively respond to the market needs and requirements.
- The creation of a production critical mass to seize new business opportunities.
The development of AGRILOGIS is mainly based on mobilizing actors, resources and different existing expertise in the region for the creation and integration of the entire value chain from the olive grove sector, thoroughly exploring all available information in order to highlight the matching possibilities between supply and demand.

RESULTS
The AGRILOGIS project's main result is to promote and leverage the competitive ability of the olive grove sector in the intervention area, through the promotion of production, operational, organizational and marketing conditions that enable an increase in added value to the customer, either by selling the product for its "fair value", adding other valuable characteristics (logistics and distribution) and creating production critical mass, enabling seizing new business opportunities. The AGRILOGIS will thus result in mobilizing players, resources and different existing expertise in the participating regions for the creation and integration of the entire value chain from the olive grove sector, thoroughly exploring all available information in order to highlight the matching possibilities between supply and demand.

Based on the defined specific goals, there is no doubt that the main results of the project shall create the following impact areas:
- Scale gain of small and medium regional producers by promoting their negotiating ability;
-Scale gain of small and medium regional producers, developing a joint procurement strategy to rationalize its costs;
- Add and motivate producers to produce qualified/ certified products and sustainable production methods;
- Create conditions of excellence for production logistics, reinforcing the competitive ability of the market players;
- Develop an e-market platform that supports getting the product on the market on competitive terms, increasing the bargaining power of small promoters;
- Promote entrepreneurship, especially among young people, both in the olive grove cultivation activity as others which support the first;
- Identify new markets and define dissemination and penetration strategies.

If we look specifically to each of the project activities, each one will generate results that can be disclosed and disseminated to society in general and producers in particular. Within the most relevant, we have the:
- Creation of a common image of AGRILOGIS for use by future members;
- Characterization and detailed knowledge of the agro-industrial supply;
- Creation of a georeferenced database of the supply, including detailed characterization of products;
- Survey of information and characteristics between the system of production and the consumption of olive oil;
- Analysis of the opportunities and threats to competitiveness in the identified value chain of olive oil post-production;
- Competitiveness improvement proposal in the value chain of olive oil post-production;
- E-marketplace.


 





Developed by: Guardadigital | 2013